Business owners
Ops notes, follow-ups, quotes, and the client who is waiting on you. Use Business mode when the work should sound like a person who runs the place — not a department.
Everyday assistant
Keep the shop and the life in the same notebook.
The assistant who keeps the shop and the life in the same notebook. Draft the follow-up, plan the week, and put a name on the thing you keep meaning to do.
Named for the idea that every day is a library of unfinished pages. Mr Borges helps you write the next one.
Mr Borges
Business
Draft a follow-up to Maya about the Friday delivery. We can do 10–2 or next Tuesday.
Warm version you can send now:
Hi Maya — two windows still work on our side: Friday 10–2, or next Tuesday. Which should I lock?
Hi Maya — two windows still work on our side: Friday 10–2, or next Tuesday. Which should I lock?
Write to Mr Borges…
Write the next page
Emails, notes, and the sentence you cannot quite start. Mr Borges hands you something you can send.
Capable, not theatrical
Warm enough to talk to. Sharp enough for a real inbox. Slightly witty — never a mascot.
One desk, two lives
Switch between General, Business, and Personal. Same voice. Different pile of paper.
Who it is for
Owners with a shop. People with a Tuesday.
Personal tasks
Reminders, plans, a weekend, the message you owe a friend. Use Personal mode when the list is yours and you would like it shorter, kinder, and dated.
Three desks. One character.
Pick a role when you open a conversation. They are personas in the product — the same assistant, wearing the hat you asked for.
General
Mr Borges
The default desk. Ask anything, business or personal.
Business
Business
Follow-ups, drafts, ops notes, the message from yesterday.
Personal
Personal
Reminders, plans, and the Tuesday that got away.